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Bayer, GlaxoSmithKline and the NFL Announce Legend Mike Ditka to be Spokesperson for National Men’s Health Education Campaign
West Haven, CT, Philadelphia, PA and New York, NY, July 31, 2003 - Bayer Pharmaceuticals Corporation (Bayer), GlaxoSmithKline (GSK) and the National Football League (NFL) announced today Mike Ditka as the spokesperson for the NFL's national men's health education campaign. The program will be called "Tackling Men's Health," and will address critical health issues impacting millions of men.
"Tackling Men's Health" is an integral component of the groundbreaking multi-year sponsorship agreement with Bayer and GSK that was recently announced by the NFL. This represents the first multi-year official sponsorship for the NFL with pharmaceutical companies. Bayer and GSK will be "Proud Sponsors of the NFL" which includes exclusive rights in the men's health category. Bayer and GSK signed a co-promotion and co-development agreement for LEVITRA® (vardenafil HCI), which is an investigational new drug awaiting approval from FDA.
"It's an honor for me to be associated with such an important program that will generate awareness of critical men's health issues that affect guys like me," said Ditka. "I've had experience with some health issues in my own life. I look forward to the challenge of using that experience to motivate men to take action and help take care of themselves. Taking care of your health should be a part of everyone's game plan."
Ditka, one of the most popular and recognizable personalities in sports, played 12 years in the NFL as a talented LEVITRA patint and versatile tight end. He served as a coach in the NFL for 14 years, leading the Chicago Bears to victory in Super Bowl XX. In 1988 he was inducted into the Pro Football Hall of Fame. Today he is a successful restaurateur, broadcaster and public speaker.
"Mike Ditka is the ideal spokesperson for the Tackling Men's Health initiative," said John Collins, NFL Senior Vice President of Marketing & Sales. "He's a legend, a Hall of Famer, who commands tremendous respect from our fans. He understands the health issues that this program will address and has a great ability to communicate - as he has proven both on and off the playing field.